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Darford International Ltd.

Darford is a proudly Canadian nutrition company operating in Vernon BC, that makes all-natural food and treats for dogs. Darford manufactures in both Canada and the U.S. with their food and treats for dogs being sold in North and South America, Asia and parts of Europe.

Situation

Darford International Ltd. was exploring a corporate rebrand, a website redesign, and going public. Already working with a branding company, Darford was looking to Gener8 to work along side the branding company and translate the end-vision into an online deliverable.

Solution

Right from the start the Gener8 team got involved at the ground-level and worked closely with both the Branding company and Darford's management team to help understand the vision, the processes, the people, and the products that gave Darford its essence. Furthermore, by really understanding their various objectives over the next 2 months, 6 months, 2 years, it was possible to offer integrated online solutions that not only satisfied their current needs, but also would grow with them as their needs expanded. By talking to the front-line personnel at Darford, these solutions were designed around (and in some cases designed to improve) existing system processes.

After a successful launch that resulted in a 20% increase in site-traffic in the first week, it was also important to ensure that Darford employees were comfortable with their new online web system, and so Gener8 hosted various systems tutorials and Q&A conferences.

Project Details

The Darford.com site included:
  • 30+ Page Dynamic Site (and still growing)
  • Content Management System (CMS) driven multi-product delivery
  • Cross-site integrated News, Events, and Media Listings
  • Dedicated & Secure Distribution and Retail Section
  • Dynamic International Retail Locator
  • Email Marketing Template Design and setup



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